For a century or years?

Of course, release the product in the original packaging, to appoint him for "exclusive" price to pay to ensure successful display in the store (that the product was lying in a visible position and, more importantly, not mixed up with a "mere" commodities), and can carry on an advertising campaign, and for several weeks . Perhaps in the early days there will be rapidly grow sales - an issue only, whether long happiness, how many live in such a brand. The experience of the world's biggest companies shows that the premium brand does require perseverance. For example, Mercedes sought popularity in its segment more than 8 years. The number of fans brand grew steadily, but it has become a cult only after participating in a German car. Massive advertising campaign, of course, can accelerate the process of moving, but lower product reputation: as stated above, "exclusive" consumer drifting away from the brand when it becomes obsession. Other techniques are needed, such as a movie room, where cult actor nadevaet Profiled jacket certain brands. Practiced long-term contracts with athletes fashionable TV, photo. Sometimes brand becomes popular no advertising - what happened, for example, with cigarettes Parliament. In 1980 - s many people looking for an alternative to Marlboro - distinguished brand, which became at some point too massive. The owners have taken advantage of this brand Parliament Cigarettes and the party played in two turns: first, to put their cigarettes at a higher price than that of Marlboro. Secondly, Parliament Cigarettes began to supply only to those stores, which gave a commitment not to sell them in one tray with Marlboro. After four years since the beginning of advancing Parliament Cigarettes became one of the leading premium segment.