Philip Morris ups Parliament, Virginia Slims price

Philip Morris USA has effectively raised the price of its Parliament Cigarettes by 15 cents per pack and the price of its Virginia Slims brand by 20 cents per pack.

A spokesman for the largest U.S. cigarette company said that from Jan. 7 through Feb. 24 it will cut the promotional allowances it gives wholesale distributors of Parliament Cigarettes and Virginia Slims Cigarettes.

Reductions in promotional allowances are typically passed on to consumers in the form of higher prices. The average price for a pack of cigarettes can vary widely due to differences in local taxes.

Philip Morris Inc will reduce the Parliament Cigarettes promotional allowance by $1.50 per carton to $2 per carton and eliminate the $2 per carton promotional allowance on Virginia Slims Cigarettes, a spokesman said.

Philip Morris is a unit of Altria Group Inc

An original 1961 magazine advertisement for Parliament Cigarettes Brand

Altria Plans to Develop Overseas Division in March

The Altria Group reported on Wednesday that it would spin off its international tobacco business on March 28, freeing it to pursue cigarette sales more aggressively outside the United States. The separation could shield the business, Philip Morris International, based in Lausanne, Switzerland, from American legal and regulatory issues. The international unit makes Marlboro, L&M and Bond Street cigarettes; Philip Morris USA makes the Marlboro, Virginia Slims, Parliament cigarettes and Basic cigarette brands for American consumers. Once the spinoff is complete, Altria, which is based in New York, will consist mainly of its domestic cigarette business, Philip Morris USA, and a 28.6 percent stake in the London-based beer company SABMiller, which makes Miller Genuine Draft, Pilsner Urquell and Snow. Altria plans to shut its Park Avenue office and move to Richmond, Va., where Philip Morris USA is based.

Parliament Cigarettes

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