Parliament Cigarettes is a mark of the production of cigarettes Philip Morris.

Parliament Cigarettes is a mark of the production of cigarettes Philip Morris. Parliaments are drowned their distinctive paper filter, in contrast to the rigid foam filters filter cigarettes in the other. They are sold in a "light", "ultra-light", "100" and menthol varieties, in addition to the usual "king-size" cigarettes, called "Parliament Cigarettes Full Flavors." Parliaments are characterized by sharp, tangy flavor. Popular nicknames for "king-size", and light boxes, respectively, are "P-Funks" and "X-Lights. The former takes its name from the popular funk group P-Funk, or Parliament Cigarettes Funkadelic, best known for his head, George Clinton (funk musician). Although parliaments represent a small fraction of Phillip Morris cigarettes on the market (1.7% based on sales in the first quarter of 2004), they are very popular among smokers at the age of 20 in the United States and Russia. Parliaments unique niche known filter used for snorting cocaine.

Advertising campaign

Massive advertising campaign, of course, can accelerate the process of moving, but lower product image: "exclusive" consumer drifting away from the brand when it becomes obsession. Sometimes brand becomes popular no advertising - what happened, for example, with cigarettes Parliament. In 1980 - s many people looking for an alternative to Marlboro - distinguished brand, which became at some point too massive. The owners have taken advantage of this brand Parliament Cigarettes and the party played in two turns: first, to put their cigarettes at a higher price than that of Marlboro. Secondly, Parliament Cigarettes began to supply only to those stores, which gave a commitment not to sell them in one tray with Marlboro. After four years since the beginning of advancing Parliament Cigarettes became one of the leading premium segment.

For a century or years?

Of course, release the product in the original packaging, to appoint him for "exclusive" price to pay to ensure successful display in the store (that the product was lying in a visible position and, more importantly, not mixed up with a "mere" commodities), and can carry on an advertising campaign, and for several weeks . Perhaps in the early days there will be rapidly grow sales - an issue only, whether long happiness, how many live in such a brand. The experience of the world's biggest companies shows that the premium brand does require perseverance. For example, Mercedes sought popularity in its segment more than 8 years. The number of fans brand grew steadily, but it has become a cult only after participating in a German car. Massive advertising campaign, of course, can accelerate the process of moving, but lower product reputation: as stated above, "exclusive" consumer drifting away from the brand when it becomes obsession. Other techniques are needed, such as a movie room, where cult actor nadevaet Profiled jacket certain brands. Practiced long-term contracts with athletes fashionable TV, photo. Sometimes brand becomes popular no advertising - what happened, for example, with cigarettes Parliament. In 1980 - s many people looking for an alternative to Marlboro - distinguished brand, which became at some point too massive. The owners have taken advantage of this brand Parliament Cigarettes and the party played in two turns: first, to put their cigarettes at a higher price than that of Marlboro. Secondly, Parliament Cigarettes began to supply only to those stores, which gave a commitment not to sell them in one tray with Marlboro. After four years since the beginning of advancing Parliament Cigarettes became one of the leading premium segment.

Parliament Cigarettes will become the exclusive

The company Philip Morris arrives at the Russian market exclusive version of a family of cigarettes Parliament Reserve. New species of cigarettes will be distributed exclusively by reservation. Experts believe that if properly positioning Parliament Reserve will be successful.

Cigarettes will be issued in a new format in the form of packaging portsigara recommended price of 200 rubles. for the stack. Sales of the new series will not be limited in time, but will be limited circulation: one-customer can order from one to three blocks of Parliament Reserve. Book new cigarettes could be only through distributors Mercure and only in Moscow. "The order will be delivered to the house, which also will stress the core brand values: exclusivity, modernity and high quality - the series is designed for affluent consumers who appreciate this.

Recall Philip Morris already ran two series of limited edition in past New Year holidays - one for Marlboro Cigarettes and Parliament Cigarettes. Limited Series Marlboro had a stack of silver, which has opened the side like lighters, and the bonus Parliament Cigarettes changed the color to blue metallic tutu. But unlike Parliament Reserve, the two series can be purchased at retail prices, and restaurants: Marlboro - at the BP gas station and about 200 locations HoReCa, Parliament Cigarettes - in expensive restaurants.

According to Business Analytica, on the basis of sales for the first eight months of 2006 the proportion of Parliament Cigarettes on the national market by volume (excluding sales in the catering points) was 2.1% (for the same period last year the figure was 1.8%) . General Director of Business Analytica believes that the sale Philip Morris is not aimed at increasing sales. "Usually, these flags are purely branding and aimed at enhancing the loyalty of certain stratum. when limited series, the desire to buy the product gets bigger. Most of the people who smoke cigarettes premium, for reasonable money feel that they are involved in the highest category, based on this big impression part of these campaigns.

"It is possible that if the number of subscribers will increase Parliament Reserve start to the public.

If the project does not justify itself, the company may terminate its sales of publicity without risking its failure. When promoting new series is doomed to success. "Many producers have brands, which are sold through private subscription. example, Treasurer tutu in aluminium (cigarette company vypuskayuschiesya Chancellor Tobacco), faces even more expensive - about $ 30 - and have a steady demand.