Advertising campaign

Massive advertising campaign, of course, can accelerate the process of moving, but lower product image: "exclusive" consumer drifting away from the brand when it becomes obsession. Sometimes brand becomes popular no advertising - what happened, for example, with cigarettes Parliament. In 1980 - s many people looking for an alternative to Marlboro - distinguished brand, which became at some point too massive. The owners have taken advantage of this brand Parliament Cigarettes and the party played in two turns: first, to put their cigarettes at a higher price than that of Marlboro. Secondly, Parliament Cigarettes began to supply only to those stores, which gave a commitment not to sell them in one tray with Marlboro. After four years since the beginning of advancing Parliament Cigarettes became one of the leading premium segment.